The New York Print Shop specializes in all different types of advertising, including direct mail, brochure, postcard, graphic design, corporate identity, flyers and more. They also have in house graphic designers to work with you and guide you through the design process. Printing products include postcards, flyers, business cards, catalogs, manuals and more. Let us look at how the New York Print Shop can benefit your advertising efforts.
– Print business cards. This is an excellent idea to let your potential clients know that you are in the market looking to printing your business cards. Use a powerful headline to entice your potential clients into clicking on the ad. Use the power of your story, including an attention grabbing sentence or two to get your reader interested in your business card.
– Print postcards. A great way to grab attention for your print ads, postcards should contain a striking headline and an attention grabbing sentence or two. With the right design, your print postcard will grab attention in a jiffy. Use words like “Sale”, “Exclusive Offer”, ” Ends Soon”, and other good phrases that your customers will likely search for while browsing through a post card.
– Print brochures. This is another simple idea that you can implement to get your brochures noticed. Make sure that the headline has a powerful statement to keep your reader’s attention. Use short paragraphs to get maximum exposure of your brand. Using color printing services will add a sense of professionalism to the brochure.
– Create graphic designs. As stated before, use long sentences with as many strong words as possible. Also, if your customer types in the words using a keyboard, you must include the capitalization of the words. For example, if the customer searches for “apple” using quotation marks, the print shop will print the word apple. If the customer types in the word without the quotation marks, they will see an incorrect sentence structure.
– Use words that are often used in your industry. For example, if you are in the medical profession, use words like doctors, hospitals, hospital, doctors’ etc. on your business cards. This will allow you to remind your potential clients to call you for their medical needs.
– Don’t use words that are often confused with your industry. If you sell sports equipment, don’t print the word baseball in your business card. People have the tendency to write something like sports equipment in a sentence, when actually it is a play or an action. Make sure that you use the word correctly, so that you will be considered professional in your field.
– Don’t try to change the meaning of the sentence. The goal is to make the print shop understand what you want to say, not to sound like you are trying to be clever. If you change the sentence to read as follows: You will need to order this baseball gear 2 hours ago, when you saw the star player hit a ball with his bat, you will need to order this baseball gear. The person who is talking to you in the store is asking you to clarify what you meant by “order.” If you explain to them that you meant to order this baseball gear 2 hours ago and that you saw the star player hit the ball with his bat, they won’t understand what you’re talking about.
– If you have a website, use proper grammar and spelling. Proofreading the website is a good idea, but it can’t catch everything that’s wrong. The person who is talking to you at the print shop may be talking to you on a different phone or through a different computer. Make sure that everything is spelled correctly. Do not assume that the person who is talking to you at the new print shop has the same skills as you. Print shops are experts, not copy writers.
– Don’t use words you don’t know. You may not know the meaning of quinceanera, but if someone else at the store has just read an article about it, they most likely do. This is a simple example, but it’s easy to follow. If you don’t know the words to use in a sentence, don’t use it.
– Avoid sentences where you repeat what someone said. The last thing you want to do is say, “So, you’ve heard that before.” Instead, take the time to write your own sentence and make it unique so you won’t sound like you’re repeating somebody else’s thought. The new print shop may be able to help with this if they have examples of things they’ve run in the past, but if you’re stuck, you can always print out the sentence and try again from scratch later.